Toy2R Qees
Qees are probably the most popular platform vinyl toy. The come in many shapes and sizes including 2", 8" and even 16". With shapes such as BearBearQee, KitCatQee, DogGyQee, MonQee, and EggQee. As well as Touma's Knuckle Qee and Fang Wolf Qee. There's a lot of mscope for design!
Qees are called because they are infact keychains! Well the smaller ones at least.

Here are some Qee designs and customs by me: